Pop-up and pop in

By Georgia Collins

MOST POPULAR

I went to the opening of perfume house Byredo’s new pop-up store in the Front Room at the St Martin’s Lane Hotel in London’s Covent Garden last night. The launch was ostensibly to celebrate the six-week run of the store and also the arrival of the house’s newest offering, La Tulipe (a delicious blend of cyclamen, vetiver and freesia), but I have to confess I had an ulterior motive for being there. Byredo’s Fantastic Man fragrance (geranium, incense and green lavender) is one of my personal favourites and given the lack of, well, a fantastic man in my life at the moment I thought it pertinent to douse myself in the stuff in the hope of enticing one. Fingers crossed it works, in the meantime I’ll make do with smelling divine.

ADVERTISEMENT - CONTINUE READING BELOW

La Tulipe, £110 for 100ml EDP

Fantastic Man, £110 for 100 ml EDP

www.lessenteurs.com

Byredo pop-up store runs from 7th April - 31st May 2010, 0207 300 5500

Read Next: