Paula Begoun, otherwise known as The Cosmetics Cop, is an author and creator behind the skincare and cosmetics line Paulas Choice. Her books Dont Go to the Cosmetics Counter Without Me and Blue Eyeshadow Should Be Illegal inform consumers about which products Paula believes really do work and which arent worth your hard-earned cash.
I met Paula recently and she is quite a character. As you would imagine from a woman who is compared to a member of the crime squad she tells it how it is and doesnt hold back.
Here are her top beauty tips and insights:
Just because something is natural doesnt mean it is good for your skin, and vice-versa, just because something is synthetic doesnt automatically mean its bad for you.
Women tend to like things that are bad for them, you know youd choose chocolate over broccoli, and it is the same for cosmetics and skincare. You have to know what you are putting on your skin; I know its time consuming but try to read and understand every ingredient on your beauty products.
If you want younger skin dont get a sun tan. SPF is so important; you cant always see the damage being caused before its too late.
Antioxidants are a girls best friend whether she is eating them or putting them on her skin.
You dont need a separate cream for your eyes.
The belief that dry skin wrinkles faster than oily skin is a complete myth.
Celebrity endorsement shouldnt be your sole reason for buying a beauty product.
Just because something is expensive doesnt mean it works. Olay does a great serum Regenerist Daily Regenerating Serum and it only costs around £20.