Tested: The brightening serum that really works


Product: Anew Clinical Luminosity Pro Brightening Serum, £28 by Avon


The Claim: “This revolutionary serum helps fade dark spots; evens skin tone and blotchiness, and improves clarity – transforming skin to look younger.”

The Pros: In recent months the focus of ageing has shifted away from wrinkles and onto pigmentation, which is why we are seeing a growth in pigmentation fighting products on the shelves.

Avon’s serum contains two formulas. The first is a brightening gel which removes dead skin cells to help retexture and brighten the skin. The second is the scientific-sounding ‘Anti-Discolouration Helix’ which contains L-Aspartic Acid to inhibit pigment production and brighten existing dark spots. I used it every night for two weeks and noticed my skin was more even and my pigmentation had lightened.

Clinique have also recently launched a similar product called Even Better Clinical Dark Spot Corrector, £37, which has been getting good feedback from those in the know in the beauty industry. I’m testing it as I type and will bring you the BND verdict once I’ve given it a thorough try.

The Cons: This does make a difference, but it takes time. After two weeks the changes were there but they were very subtle. Quicker – but far more expensive treatments – include laser and at-home micro-dermabrasion.

Verdict: An effective product, which is also a time saver. While it isn’t the most effective solution out there, other pigment and brightening treatments cost a lot or involve using more than one product. This is ideal for anyone in their 20s or early 30s, anyone older may benefit from something like a retinol or laser. Worth remembering, when you are using this serum you have to wear an SPF everyday or you will undo all your, and the products, hard work.

The Anew Clinical Luminosity Pro Brightening Serum, £28 by Avon launches today, April 1. Click here to buy it now…

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