So another day and another host of mascara-less looks at Margaret Howell, Matthew Williamson, Todd Lynn and Louise Goldin. A little worried that this barely there eye look is set to go stellar I caught up with Terry Barber MAC Director of Make-up Artistry backstage at Todd Lynn and asked him why the no mascara trend?
'This show is all about gender blending, that's the new gender bending; the boys and girls have the same look,' said Terry. 'No mascara is less try hard, it goes against glamour.'
The best way to work the no mascara look is with a flash of colour. 'A strong lip can be made to look more edgy without mascara' added Terry.
Last season was all about bleached brows but this season it's no mascara. 'It's modern to erase a feature and push others forward. We've been doing it for years at the Paris shows, at Alexander McQueen the models always had an almost alien quality' Terry told me.
But how can we translate the look from runway to reality?
'Use a brown mascara that won't give volume. MAC's fibre rich lash mascara, £12.50, will give you a feathery effect. Brown is back, it's chic and very 90s. Conservative make-up is being reinvented as cool' said Terry.
So there you have it. I think I've been converted, have you?