Over the pond fashion week starts today, so it seemed only fitting to tell you about the King of New York Fashion Weeks latest fragrance launch.
Marc Jacobs Daisy has gone all fashionably functional on us (its seems to be the trend, have you seen those sensible kitten heels that are everywhere in fashion land?) with the launch of the Limited Edition Daisy in the Air on March 8th.
The fragrance is the same (fruity strawberry, gardenia and jasmine with a sweet vanilla and musk base), housed in a limited-edition bottle, but whats worth noting is the Daisy garland that comes with. Simply spritz the daisy chain with fragrance and hang it up in your home. You can also pick the daisies from the garland so you can scent different places your drawer, your room, your car
Great idea, right? Marcs not actually the first to make a crossover fragrance. Frederic Malle has scented rubber incense for the home £65, Jo Malone sells living colognes that can be used on skin, linen and in the air, £45, while for real luxury, you can try Maison Francis Kurdijians scented washing detergent and fabric softener, £28 each. You wont find it in the Sainsburys detergent aisle, though.
Marc Jacob's Daisy in the Air will be available nationwide from March 8.
Frederic Malle and Maison Francis Kurdijian are both available at Liberty
Click here to visit the Jo Malone website