For the past three years, Davina McCall's been working (out) to build herself a name in the fitness business. In fact, her popular DVDs High Energy Five, Super Body Workout and Fit have defined her as a bit of a modern day Jane Fonda. Why so popular? Well, its undoubtedly due in part to her woman-next-door persona, but its also because Davina doesnt make a fitness DVD just to balloon out again afterwards. I live it; I definitely live by what I preach. I dont want to sell a lie, she says.
But for those who need more than a woman bouncing around and emitting motivational instructions, Davina has created a range of exercise equipment. I knew I wanted to do weights and equipment. I used to workout to Cindy Crawfords video with cans of beans or bottles of water. The 12-piece range available from Argos from Saturday includes everything from a skipping rope, £4.99, to a 2in 1 Cross Trainer/Cycle for £149.99.
Davinas just announced she is training for this years Sport Relief challenge taking place in March. The details are top secret, but last year Cheryl Cole and co climbed Mount Kilimanjaro, so thats one big goal, which is what Davina says you need to stay motivated: Sign up for a 5k charity walk, that way you are doing something for charity and youll look like a fool if you dont do it!