It took them awhile to realise shes worth it. But the ever-smiling, perpetually youthful Inès de la Fressange has just been announced as LOréals latest global spokeswoman, reported WWD.
The long-time Lagerfeld
muse, who signalled her return to the designers good graces by walking in Chanels S/S 11 show
, joins a starry line-up of spokeswomen including Freida Pinto, Beyoncé Knowles and ELLE cover star Gwen Stefani
As radiant at 53 as when she began modelling at age 17, de la Fressange consults and serves as a brand ambassador for shoe brand Roger Vivier. She also just published her book Parisian Chic, a guide to some of her best-kept secret places and style tips.
I am delighted that she is bringing that irresistible je ne sais quoi to the brand, said LOréal Paris Global Brand President Cyril Chapuy.