The new scent is the men's version of Boss Orange Woman, which is fronted by the equally laid-back and lovely Sienna Miller
. We won't go into all the notes of the scent (we'd much rather fill you in on what Orlando told us), but we will say that it is suitably manly and intoxicating; we suggest you go out and buy one for your boyfriend, because quite frankly he'll smell great (and just like Orlando).
So, here's Mr Bloom's views on everything from fragrance to style...
'I wasn't really a 'fragrance guy' before, but Boss Orange is so easy to wear. It adds another dimension to my personality', Orlando told us. 'I wouldn't have done it if it didn't fit my personality; it's so easy going, you can go mountain biking in it if you want!'
'I love to people watch whenever I can. I'm also inspired by nature, books, art, films, old TV shows, music, architecture and travel, so much inspires me'.
'London is definitely home for me. The underground has a really 'specific' smell which I remember from travelling to school and college. I also love the smell of fresh cut grass in summer, it reminds me of Kent (where Orlando grew up) and cricket'.
'I love Africa. And I especially love Nepal. The people are amazing, really free-spirited.
On his look
'For me, I have to be comfortable in what I'm wearing and in my own skin. But if being groomed to the nines gives you a click in your step and makes you happy then great... I do enjoy a frock, when I'm playing a character, it adds another dimension!'
On style icons
'Steve McQueen was al