First look: Emma Watson's Lancome shoot

It is being shot by acclaimed photographer Mario Testino and Emma has the look of an 80s Supermodel - all bronzed, freckled skin and bold, thick, groomed brows. Her eyes are softly smoked with charcoal shadow and her lashes look enviously lustrous. Paired with the sultry eyes is a bright pinky-red lipstick, perfect for summer. To complete the look she is rocking a sleek hairstyle, similar to the one she wore to the ELLE Style Awards last month. The more we see her edgy 'do, the more we hope she doesn't rush to grow it out as she told us in February.

In the past Lancôme has worked with older actresses Isabella Rossellini, Uma Thurman and Julia Roberts, but with Emma's signing it appears the brand wants to attract a younger audience to join its more mature devotees.

'Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme', says Youcef Nabi, President of Lancôme International.