Benefit is launching a skincare line

Benefit Cosmetics has come a long way since it first launched Benetint back in 1976,the founders Jean and Jane Ford are introducing a skincare line to their famous make-up brand.

By Amy Lawrenson and NonePublished: 09 February 2011

<p>B.right Radiant Skincare by Benefit has great quality and humour at its core (just like the make-up) but it looks completely different taking on a more vintage, pretty style. There are 9 products in the line including Foamingly Clean Facial Wash, Pot

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B.right Radiant Skincare by Benefit has great quality and humour at its core (just like the make-up) but it looks completely different taking on a more vintage, pretty style. There are 9 products in the line including Foamingly Clean Facial Wash, Potent Eye Cream and Total Moisture Facial Cream, among others.

The key benefits of the line are hydration and brightening. It leaves you so radiant, youll need a dimmer switch, jokes Jane.

The Facial Cream includes hyaluronic acid to boost hydration by 73% and a Tri-Radiance Complex which is said to brighten. The inclusion of such scientific ingredients shows that Jean and Jane are just as serious about their skincare offering great results as they are their make-up.

We believe there are customers still in search of skin care solutions that are approachable, affordable, easy to understand and an upgrade from mass, but not at a doctor-high-tech level. Our skin care strategy is a global initiative and we are firmly committed to maintaining our leadership in the makeup category, explains Jean.

Benefit skincare launches in April, we cant wait.

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