, Sarah Jessica Parker
, Demi Moore
and Halle Berry
are just some of the actresses and singers to have launched their own perfume. But a quick tally of model noses could only come up with Kate Moss
and Naomi Campbell
(and her signature juice isnt even available over here!). So we're quite excited to see another model adding to the line-up. Heidi will be launching her scent with beauty brand Coty, which also owns Kate Moss' fragrances.
Heidi Klums radiance, warmth and spontaneity are perfect for Coty, said Bernd Beetz, chief executive officer of Coty Inc. She is very multifaceted, added Steve Mormoris, senior vice president of global marketing for Coty Beauty. We plan to create a fragrance which celebrates all of those facets.
And it's not just fragrance, Heidi is involved in reshaping Astor Cosmetics (owned by Coty). She became artistic director, advisor and model for the brand, sold in Europe, last year. Surprisingly, her active involvement in beauty is inspired, not by her mother, but her father.
'My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years,' Klum said. 'He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it... In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I