J-Lo is new face of L'Oreal

Team L'Oreal seem to be elated to have the super star on their roster. 'We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez”, declares Cyril Chapuy, Global Brand President, L’Oréal Paris. “Women everywhere admire not only Jennifer’s beauty but also her charisma and her commitment. We are honoured to welcome her to our amazing roster of spokespeople that represents in all its diversity, the beauty of today’s woman. Jennifer’s first campaigns will be upcoming product innovations in makeup and hair care.'

And it looks like Jennifer feels the same. 'Having used L’Oréal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere,' says Jennifer Lopez. 'I’ve always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman’s worth.'

We can't wait to see which products the 41-year-old fronts - L'Oreal is keeping quiet right now (although online rumour has it that she will be fronting a hair care range called Ever Sleek) so watch this space. Her hair is always so super lustrous and her make-up so groomed and smoky that Team ELLE is predicting a hit whatever she puts her face and mane to.

Jennifer Lopez joins the glittering list of spokespeople for L’Oréal Paris including our own Cheryl Cole and Frieda Pinto, as well as Milla Jovovich, Rachel Weisz, Beyoncé Knowles,