I have always been interested in the intimacy of the relationship between beauty products and women, von Furstenberg told wwd.com. Everything I do in life has to do with how much I am inspired by women, how much I respect women and how much I want every woman to feel strong, beautiful and confident.
The designer is no stranger to the beauty world, she launched a scent called Tatiana, plus a make-up collection back in the seventies but sold it in 1983. For her new and improved line she had her eye on one beauty expert to work with her, Chantal Roos, the former president of YSL Beaute. I was always so impressed with the quality of the products that she developed, said von Furstenberg.
For the past 18 months the pair have been working to develop the fragrance and Roos now works full-time on the beauty project. Together they decided ID Beauty was the best company to get DVFs beauty products created to the highest standard. The company has great knowledge in fragrance and skincare; one of its skincare brands Rexaline has three products on Sephoras Top 10 best sellers list in Europe.
All I want is to make women feel like they can be the women they want to be, added von Furstenberg. That message is so strong that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a colour.
While were excited for the fragrance launch, the ELLE Beauty team cant wait to see what the skincare and cosmetics are like; if the quality of DVFs designs and the YSL products Roos developed are anything to go by, were expecting something remarkable. Watch this space.