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Alexa Chung named new face of Lacoste fragrance...

Known best for its tennis shirts and crocodile motif, Lacoste are upping the ante in the fashion stakes by securing
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<p>Alexa, who partied at Lacoste's Pool Party at <a href="http://www.elleuk.com/starstyle/special-features/%28section%29/coachella-festival-2010">Coachella</a> in April with the likes of <a href="http://www.elleuk.com/starstyle/style-files/%28section%29/kpinterest
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Alexa, who partied at Lacoste's Pool Party at Coachella in April with the likes of Kristen Stewart, Rachel Bilson and Lake Bell, will be Lacoste's first female celebrity 'face'.

Looks like Lacoste have got the cool kids on side already, but we'll have to wait until next year to see if the fragrance lives up to its new-found edgier reputation.

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