Hot on the heels of Topshops make-up which launches next month, there is another dare we say it bigger beauty launch in our midst as the British fashion powerhouse Burberry
announces it will launch a cosmetics line this summer.
It all started because I felt that, at shows and the shoots, the whole [Burberry] attitude is epitomised through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing make-up, I felt like we werent able to get the right attitude. It was either caked-on make-up or then just the wrong colours, the wrong tones, the wrong spirit for make-up. I wanted it to be this kind of effortless elegance, Christopher Bailey
, Burberrys chief creative officer told WWD.com.
And of course, Baileys inspiration was the classic and wearable trenchcoat and he wanted the make-up to convey the same easy attitude. Like the trenchcoat, it can be worn anywhere and at any time, he said. Unsurprisingly, the cosmetics packaging also borrows from the trench with beige cartons, and inner packaging etched with the iconic check design.
The line will include sheer foundation, blush, pressed powder, bronzer, liquid foundation, eye shadow, eyeliner, lip gloss, lipstick and mascara. The products will be a permanent fixture and the line will expand as and when.
When we feel it needs a new pop of something, we will start adding things and that will all flow with fashion, as well, added Bailey.
As for the campaign, it has a similar feel and look to the fashion houses mainline adverts, which always include multiple faces (this season being Emma W