Today sees the launch of Lime Crime in Space NK
stores nationwide. The brand, masterminded by Doe Deere, a New York based make-up artist, model and blogger, is a range of high pigment lipsticks that pair outrageously bold shades with a creamy formula. The tagline so bright, its illegal seems extremely fitting.
Last night I met Doe who told me she wanted to inspire young people to start wearing lipstick again. Lipstick is so hot right now, its invading the youth says Doe. She says lipstick gives you confidence but it can be a gradual process. If you havent worn a bold lippie before Doe suggests wearing it at home to get used to the idea. Do the vacuuming or wash the dishes in it. Another top tip: apply a slick of lip balm on before the lipstick, this will give you a more sheer effect says Doe.
It may seem strange that Space NK have taken on another lipstick brand - they currently stock Poppy Kings Lipstick Queen
range too. But Doe tells me her and Poppy are firm friends. After all, they are working towards the same goal of making lipstick popular again.
While Poppys range is about finding the perfect lipstick for you, Lime Crime is about having fun, experimenting and making a statement. I couldnt bring myself to try the black or blue shades but every other shade, while daring, are beautiful and extremely wearable. I tried the Airbourne Unicorn shade, fyi.
Incidentally, Lime Crime actually started selling high pigment eyeshadows then lipsticks through limecrimemakeup.com. Doe hopes Space NK will snap the shadows up to sell in stores later this year. Watch this space.
Heres my verdict on the lipsticks:
Lime Crime Lipsticks, £14 each at Space NK
The claim: Combining the highest quality technicolour