The seven piece collection, which comes in either raspberry and melon or lavender and mint fragrance combinations and has recyclable packaging, will include shower gel, body lotion, body scrub, lip balm and hand cream, along with an organic cotton toilet bag and make-up bag. While the products aren't 100% organic, this is a good start for such a large retailer like H&M.
It's not the high street retailers first foray into the world of organics. Back in 2004 H&M began to mix organic cotton into their children's clothing. Since 2007 there have been 100% organic cotton garments in every department. So, organic skincare seemed like an obvious move for the store.
"It felt like a natural step...There's a strong demand from our customer's for organics" said Ann-Sofie Johansson, H&M's head of design.
Also in March, H&M will be launching the Garden Collection, a range of spring clothes which include organic cotton, organic linen and recycled polyester, which are all sustainable too.
Every little helps, good work H&M.
Prices for the skincare range from £2.99 - £4.99