This trend for the no tan tan, which is a shade you would go after a weekend away, rather than two weeks in the Caribbean (popular with the WAG culture) is now the colour to flaunt. Kate and Jaimes tan is so natural looking because the colour has been concentrated on the areas that would naturally catch the sunlight outer arms, shoulders and high areas of the face (forehead, bridge of the nose and cheekbones). All perfectly blended of course.
Most spray tanners offer a choice of lighter or darker shades, but the best person to head to for a couture tan is the A-lists tanner of choice James Read at Agua Spa, London. He offers a Weekend Away tan, £50, super subtle, and a Hollywood Finish, £30, which imparts a soft sheen onto tanned skin.
James Read, Agua Spa, Sanderson Hotel; enq 020 7300 1414