Rimmel launch first ever pop-up store in London's Selfridges

The 15 metre square space is set to be an interactive area where visitors can "get the London look" by enjoying professional makeovers in iconic red telephone boxes. Eccentrically English, I think you'll agree.

Not only will the pop-up be like nothing else Rimmel has done before, they will also be selling one-off products including a Colour Rush Trio in Dark Angel, £5.49, perfect for a bold smoky eye, a 60 Second Nail Polish in Pink Punch, £3.49, and Glam'Eyes Professional Liquid Eyeliners in Aqua Glow and Golden Earth, £5.49. They'll be available for four weeks only, so snap them up fast.

There will also be preview launches, so you'll be able to get your hands on Rimmel's new Volume Flash Max Waterproof Mascara, £6.49, which doesn't go on sale nationwide until 19 May. Plus, they'll be showcasing the new Colour Show Off Lipsticks, £5.99, which go on sale nationwide from 24 March. Georgia May Jagger is the newest face for Rimmel and will be modelling the lipsticks in TV and print advertising.

ELLE caught up with Georgia to talk about the new lipsticks, she loves the Red Fever shade, FYI.

"I'm so proud to be the new face of Rimmel. I love bright lipsticks in red, pink and orange. My mum always used to wear red lipstick. For blondes it looks really good." says Georgia.

The star who confesses to loving a mix of blues and punk music, wanting to go brunette and having a passion for Vivienne Westwood designs will, if the whispers are true, be at the Rimmel pop-up store on 27 February for a public appearance. We'll keep you posted if and when we hear more.