Chanel execs believe that this year is the right time for you to kick your lipgloss habit and turn to lipstick instead. So confident are they that women will ditch the gloss in 2010, the brand is launching a new collection of long-lasting and hydrating lipsticks called Rouge Coco Hydrating Creme Lip Colour.
Women seem to have forgotten how to apply lipstick, lamented Peter Philips, Chanels global creative director for makeup. We have a whole generation of lip-gloss girls. Now, theres absolutely nothing wrong with lip gloss but there is something so feminine about the act of applying lipstick. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips.
Andrea DAvack, president of Chanel Fragrance & Beauté, noted in the U.S. and Japan, lip gloss is about half of the lip category, adding that this is not true of the French market. We think Rouge Coco is a real step forward ... It has a comfortable texture and sophisticated yet very wearable shades.
The range, out later this year, will be fronted by French Actress Vanessa Paradis - whose first appearance for Chanel was back in 1994 for the Coco fragrance adverts and will include 30 shades. Each shade will be named after a part of Gabrielle "Coco" Chanel's life, such as Mademoiselle, a soft pink.
Team ELLE has been championing lipstick over lipgloss for a while now; click here for top tips on how to get lipstick right.