Rimmel signs up Georgia Jagger and Coco Rocha

Chosen for their 'modern beauty and aspirational styles', the duo join Kate Moss, Sophie Ellis Bextor and Lily Cole as ambassadors for the brand, and will appear in campaigns from next year.

Seasoned model and occasional presenter Coco Rocha is expected to bring her signature sultriness to the brand, while Georgia May Jagger is the embodiment of London cool, making her the perfect choice.

The signing marks the next step in Jagger's rise to stardom - the rock progeny is already the face of Hudson Jeans and has made her debut as a magazine cover star this year.