Essie creates the perfect new shade - for charity Future Dreams

If you don't know already, Essie is the industry's nail polish brand of choice. So when we heard it was launching a new shade, Furture Dreams, to raise money for the breast cancer charity of the same name, we were first in line to buy a bottle.

Front row, no self respecting editor would be seen without a neat mani and two coats of Essie's iconic barely-there shade Mademoiselle. But this September we suspect this new peony pink shade will make an appearance too.

All profits from the £9.95 shade will go to the charity set up by mother and daughter breast cancer sufferers Sylvie Henry and Danielle Leslie. Since starting the charity the duo have raised £300,000 but sadly this year Sylvie lost her fight with the disease. Danielle will now carry on with the charity while she continues to have treatment.

Future Dreams is on sale online now and will be available exclusively on the high-street in Reiss stores later this month.