With it's innovative packaging and non-drying formula, Elizabeth Arden have brought mineral make-up into the 21st Century and are giving rivals a run for their money with their Pure Finish Mineral Make-up Powder, £22 which launches today.
The compact contains solid mineral foundation that is grated when you twist the pot (rather like a pepper mill) meaning you have complete control over the amount of powder unleashed - a clever solution that puts an end to messy spills all over shelves and carpets. Thanks to aloe vera the formula is non-drying and stays put all day, with SPF 20 and vitamin a, c and e for extra skin protection.
Team ELLE put Pure Finish through it's paces and the results were flawless, luminous coverage that stayed put all day. We're impressed. It also comes in four shades to suit every skin tone and Elizabeth Arden are also holding Mineral Make-up Masterclasses in John Lewis, Oxford Street on 19th February, with world famous make-up artist Mary Greenwell. Pop along and you'll receive expert advice, a make-over and a goody bag. (Tickets are £25 redeemable against purchases made that day. Call 0203 073 0669 to book in.)
The powder launches into Boots stores nationwide today- we'll see you at the check out.More