Gareth Pugh is the latest in a long line of designers to expand his repertoire to include a perfume. However, Pugh's new scent Diagonal has been designed as part of an initiative to raise money for the charity, Designers Against AIDS.
Pugh joins five other designers including fellow Brits Preen and US designers Jeremy Scott, Alexandre Herchcovitch, Bernhard Willhelm and Cosmic Wonder Light Source in a project called The Six Scents Initiative.
These designers are part of Series 1 and have each created a unique, limited edition scent (only 2,000 of each will ever be made) that will go on sale around the world in tme for World AIDS day on December 1st.
By Laurelle Gilbert
Posted: 14th November 2008More