The partnership, announced today, will renew Balenciaga's image as a serious fragrance contender and will be in keeping with their fragrance heritage, which began in 1946 with the launch of their iconic scent, 'Le Dix'.
Coty Prestige, who also distribute fragrances from fashion brands like Calvin Klein, Marc Jacobs and Chloe amongst others, have said the first Balenciaga fragrance is likely to launch in spring 2010.
"Balenciaga's meaningful heritage lends itself perfectly to Coty Prestige's designer portfolio. Balenciaga is a highly distinctive brand as it embodies couture with a visionary style," said Michele Scannavini, President, Coty Prestige today.
With the A-list clamouring to wear Nicolas Ghesquiere's designs for Balenciaga, we expect the new fragrances will head straight to the top of the celebs' most wanted lists.
By Amy Lawrenson
Posted: 10 October 2008More