And she's enlisted the help of her model daughter Leah Wood on her mission. "I want young people to love organic products too" she told us. Which is why Leah stars as the face of the new Everyday Organics range. Jo has also developed one of the scents of her products specifically with Leah in mind. "The Langa scent really reminds me of Leah" she revealed yesterday.
Jo went organic almost 20 years ago, way before it was fashionable, in a bid to help her combat the devastating effects of Crohn's disease, which she was diagnosed within 1989.
Now her whole life is organic, from the products she uses on her face and body (including her own Jo Wood Organic's salt scrub and body lotion) to the organic oils she mixes herself in her bathroom, via her Terra Plana boots made from sustainable leather sourced in . And of course, everything in her kitchen is organic too including the washing up liquid.
Jo Wood Organics is available at John Lewis, Fenwicks, House of Fraser, Harvey Nichols and House of Fraser. Prices start form £15.
By Laurelle Gilbert
Posted: 27 March 2008More