Adidas may have Stella McCartney on board, but when it comes to covetable trainers, Nike are hard to beat. If you watched the athletics this weekend (who didnt?) then you would have seen neon yellow shoes all over your screens and wondered how all the athletes wound up with highlighter-like feet. The essential pieces of Olympic kit are Nike, and theyre stunning.
The Volt Collection, designed especially for the USA team, includes various styles of trainer for different track, field and road events, from marathon-running to sprinting all in that eye-catching neon hue. The track shoes, which include spikes that improve traction and minimise the chances of slipping when running at such high speeds, are in an impressive-looking gold metallic. We saw them last night in the 100m Mens Final arguably the most exciting race of the Olympics on both Tyson Gay and Ryan Bailey.
Its not just Team USA getting in on the action. Team GB hopeful Perri Shakes-Drayton the second-fastest 400m hurdler in the world this year won her first-round heat last night wearing Nike x Liberty Zoom JA Fly shoes, £150 exclusive to Liberty. Also in the high voltage yellow colour, they feature Libertys Mirabelle print, a fabric that was first introduced at Liberty in the 1960s. The British heritage in the fabric combined with Nikes technical design spec make these the perfect shoes for this British hurdling hopeful.
So instantly recognisable are they that blogger Susie Bubble tweeted during the race to say, Just spotted the Nike x Liberty Zoom JA Fly shoes on Perri Shakes Drayton! proving that even at those speeds, Nike is more than recognisable. Olympic coach and personal trainer Tim Weeks added, I love it how Nike have responded to being strangled out of 2012. The brightest footwear EVE More