Vuitton signs Stella's fragrance maker

Third-generation perfumer Cavallier-Belletrud, who cut his teeth in the fragrance mecca Grasse, started work at Louis Vuitton this Tuesday. And it doesn't look like he'll be approaching this scent with a commercial hat on, revealing that 'making perfume is a magnificent journey, which starts with the quality of the base ingredients'.

The brand has not revealed when the fragrance will launch, explaining that its nose will likely travel the world in search of precious essences. And precious ingredients don't come cheap, which is why the scent is likely to be stocked exclusively in the 461 worldwide boutiques rather than other outlets such as chemists and department stores. This is understandable since the brand has been reticent to enter the crowded fragrance market.

Not only has Cavallier-Belletrud created scents for McCartney, he is also the nose behind famous fragrances like L’Eau d’Issey, Jean Paul Gaultier Classic, Dior Addict, Poeme by Lancôme, and Cinema by Yves Saint Laurent, among many others.