The actress is no stranger to being the face of a beauty brand, having been spokesperson for Givenchy since 2003; with this latest move, shell become the hair of Pantene.
Tylers signing is one step into a whole new era for Pantene. The household hair brand is ramping things up with a November relaunch that has been a whopping seven years in the making. Soon youll see a whole new look from the brand, including new ranges, products and first formulations.
Im really excited about working with Pantene on this new project, especially as I did a Pantene ad back in 1996 when I was 19, Tyler said. Ive tried lots of different hair care brands over the years, but Pantene is my favourite as it always leaves my hair looking and feeling really healthy.
Tyler will appear in print and TV ad campaigns fronting the new Repair and Protect range.