Finger, Human body, Hand, Joint, Brassiere, Chest, Waist, Abdomen, Trunk, Undergarment, pinterest

American megastore Target (which is a little bit like Matalan or TK Maxx, for those who don't know) just debuted its spring 2017 swim campaign and the pics are, thankfully, very refreshing.

Each of the four models featured represents a different body type without a hint of Photoshop in sight, proving that cutout and colorblocked bikinis, see-through one-pieces, and crochet monokinis look fabulous on women of all sizes — stretch marks, and cellulite included. You know, real women with real bodies?

Clothing, Bikini, Swimwear, Lingerie, Undergarment, Navel, Brassiere, Black hair, Swimsuit bottom, Thigh, pinterest

Seriously, these pics are gorgeous and just go to show that you don't need Photoshop to create a beautiful ad campaign.

Photograph, Photographic paper, Collage, Photography, Summer, Vacation, Art, Tree, Plant, Landscape, pinterest
Finger, Human leg, Shoulder, Leisure, Joint, Elbow, Summer, Swimming pool, Thigh, Sitting, pinterest

"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others] to embrace and be proud of who they are, regardless of their size or shape," Target spokesperson Jessica Carlson said in a statement. "It was important to us to use photography that represented their true beauty, without filters."

From: Cosmopolitan US