Let's face it, we all love a superfood.
Whether it's a toxic green matcha latte that promotes itself as the kale of the tea world, or the skin-transforming 'golden milk' of turmeric, we can't help but jump on a health food band wagon promising to make us beautiful, both inside and out.
Regardless of whether we actually like the taste of these foods, a Saturday morning brunch with friends isn't quite the same without the promised health benefits (and potential Instagram likes) of a beetroot chia pudding, washed down with a turmeric and ginger smoothie.
Could I sound any more millennial?
But, like all trends – be it in fashion, food and beauty –, there's always new competition directly behind to take their place.
Enter, the dragon fruit.
Also known as pitaya, this vegan-friendly, fuchsia-hued dragon fruit is no stranger to health food stores, and is already known for ticking the boxes for the most conscious of foodies.
It's full of antioxidants and phytonutrients, as well as its vitamin C (equivalent to 10 percent of the daily value), vitamin B properties that aid the digestive system, polyunsaturated fatty acids, carotene and protein, according to Food Facts.
However, simply cutting the juicy fruit in half and scooping out its flesh isn't going to be enough to satisfy us Instagram fiends.
The new and exotic way to consume dragon fruit is in powder form.
Yeah, that's right. Powder form. *Drops the mic*
Whether you use it in a pre-workout smoothie, sorbet, raw dessert or as a replacement for an espresso in your latte, the possibilities for this pink powder are (almost) endless.
And with the hashtag '#dragonfruit' pulling up over 500,000 images on Instagram, it seems people can't get enough of the fruit's colourful skin and health benefits, and are finding as many ways to consume it as possible.
In a recent article in the Evening Standard, Planet Organic's senior buyer, Leigh Chivers, explained the fruit is now in seven stores across London, where 150-200 pitaya lattes are being sold each week.
'It's not quite at the levels of Matcha or turmeric yet, but we expect it to go that way. It's our third-most popular rainbow latte,' she explained to the publication.
Someone grab us a pitaya latte, stat.