Tess Holliday is the UK size 26 (US 22) model who is trying to change beauty standards one modelling shoot, talk and book at a time.
Holliday is no wallflower, being vocal about all aspects of living as a technically obese person.
She constantly calls-out her daily struggles with judgment, which even comes from 'fat' Uber drivers questioning her health.
Tess recently called-out Chloe-Grace Moretz's new film's advertising for fat-shaming, and a few years ago she began the hashtag #effyourbeautystandards.
The hashtag encouraged women to embrace themselves whether they adhere to traditional beauty standards or not.
Her belief in the celebration of women's bodies is firmly rooted in self-care and mental health.
She has lifted the lid on her own fiancee's struggles, as well as her own difficulties after both of her son's births.
About a week ago Tess Holliday posted a selfie, which looks like it was taken in the morning, of herself looking gorgeous in bed.
She captioned the snap:
'Gentle reminder to myself that as a mom, I deserve to feel sexy & desired. Fat women & moms are robbed of our sexuality so I'm here to tell you to stop that shit. Ok? 💯😉 #effyourbeautystandards'
The photo has garnered almost 40k likes with hundreds of comments of women thanking her for the post:
'Thanks! Really needed to hear this today, I haven't felt the same confidence in myself and body since my son 9 months ago and I tell myself one day I'll get my mama mojo back'.
Feeling sexy and desired is all part of embracing yourself, whatever size you are and whatever stage of life you're in.
Tess, we approve.
