Fashion Blogger Slams TV Company Asking If She Wants To Lose Weight

Lottie L'Amour replied to Twofour's email saying no, actually, she isn't 'open to trialling out a new diet' for their upcoming show

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You might not be familiar with Lottie L'Amour. She's a plus-size (body-positive) fashion blogger who writes about everything from LGBT rights to how body positivity is failing fat bodies.

Take one look at her blog/Instagram/Twitter and you'd instantly understand this is not a gal whose schtick is about losing weight. It's the complete opposite: she's happy in her skin (or working on it, at least, like the rest of us) and uses social media to promote the work of other plus size people.

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So when a TV production company gets in touch and asks if she'd like to take part in a new show where contestants are encouraged to road-test new diets, you can imagine it didn't go down too well.

Twofour, one of the 'UK's leading independent production companies', emailed the 29-year-old blogger asking if she'd like to be part of a new ITV show called Save Money, Good Health. The premise is teaching people how to say healthy without breaking the bank.

They are looking for volunteers who would 'like to lose weight' and are 'open to trialling out a new diet'.

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L'Amour's response is suitably brilliant.

Take this sassy AF first line: 'So first of all, my name is Lottie, not Gloria - excellent attention to detail.'

She's referring to the other emails Twofour sent out. To add insult to injury, the TV company also contacted several other plus-size bloggers in the industry, including YouTube star Gloria Shuri Henry (aka Glowpinkstar), and then forgot to swap their names out.

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L'Amour's scathing-takedown continues as follows:

'Second of all, clearly you haven't read my blog - I don't want to go on a faddy show about diet culture. I believe that women can feel good in whatever skin they are in and that diet culture is a money making scheme that hinges on making people feel terrible about who they are...

'It's frankly disgusting that you've obviously gone looking for plus-size bloggers thinking you will find fat women that would want to lose weight - not all fatties want to lose weight, we are not easy prey for diet culture. If you had read my blog you would know this.

L'Amour posted a follow-up response on Instagram two days later, saying 'It was so obvious that this researcher had just gone looking for plus size bloggers, assuming that because we are fat, we automatically want to lose weight.'

'Some of us aren't, some of us are working to love the skin we are in because we are deserving of it. My body is beautiful, and so is yours - in whatever state of weight loss or not. 🌈💖✨

The show clearly contacted plus size and body positive bloggers because they thought they'd be an easy target, explains L'Amour in an email to ELLE.

The blogger told us: 'Plus size bodies already deal with the stigma of simply being fat and visible, and although there will be plenty of women wanting to lose weight, presuming that just because we are fat, we want to lose weight is just poor.'

She added that presuming weight loss is part of someone's goal is 'lazy and stereotypical' and it's why she, and fellow plus size bloggers, exist 'to try and fight against this stereotype!'

Twofour actually replied to L'Amour's email this morning, apologising on behalf of their casting team. Read the full reply below:

Sending an apology is all well and god but the damage - and the unintentional fat-shaming hidden with the contents of that email - has been done.

Is a boycott on the cards? We think so.

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