If 2017 has taught us anything, it's that the department store beauty hall no longer has the customer monopoly. We have all changed the way we shop and now internet beauty brands like Huda Beauty, Kylie Cosmetics, KKW Beauty, and Glossier are the new leaders.
Despite only launching three years ago, Glossier has made a huge noise as the coolest new beauty brand on the block. And with the news that they are finally launching online in the UK this October (exact date tbc), they have announced that they are expanding their skincare and make-up line to include body care.
Taking to Instagram (of course), Glossier announced the launch of two new products; Body Hero Daily Oil Wash and Body Hero Daily Perfecting Cream.
If you're prone to neglecting your body care (easily done), these might finally be the products that encourage you to give your body some much needed moisture, if Glossier's description is anything to go by.
Body Hero Daily Oil Wash
'Body Hero cleans, hydrates, and enhances skin all over, with a light, baby-fresh scent. The seven-oil blend in Daily Oil Wash attracts grime and sweat like a magnet before turning into a soft froth that washes it all away without stripping.'
Body Hero Daily Perfecting Cream
'Daily Perfecting Cream is your body's daily moisturiser—it melts into skin for all-day hydration. With a light, baby-fresh scent and tiny light-reflecting particles for an instantaneous, dewy sheen that lasts. For skin that looks toned, taut, and radiates healthy glow.'
If you weren't sold by the 'baby-fresh' scent and promises of 'toned, taut' skin, the inclusive, body positive ad campaign will have you reaching for your wallet.
We're counting down the days...
