All women (and lots of men) will know that stretch marks are a thing. You just need to look at your own body.
Whether from a growth spurt, having a baby, or gaining extra weight, almost all of us have some - an estimated 80 per cent to be exact.
Though, from the looks of the internet, no-one blimin has them. Not if they're modelling clothes, anyway.
Thankfully, at least one high-street brand is heading the words of Kendrick Lamar and showing us 'somethin' natural, like ass with some stretchmarks.'
That's right, none other than Missguided is giving us un-airbrushed snaps of some glorious tiger-stripes and we love it.
Obviously, we aren't the only ones and Twitter is abuzz with praise for the clothing brand's choice to give us a slice of reality.
These models are still on the slimmer side, but we love the brand's choice to celebrate figures in their natural form.
Missguided's most recent campaign video is a testament to this, featuring LGBT activist Munro Bergdorf, our new obsession Enam Asiama and more.
This girl is unreal.
Kudos to Missguided.