Drew Barrymore will be launching her own make-up brand next year, WWD reports.
The beauty line, which is named Flower after her production company Flower Films, will be sold exclusively in American retailer Wal-Mart and online at walmart.com from January and will house over 180 different products.
Barrymore has been involved in the beauty industry for years, having fronted, produced and co-directed TV adverts for Cover Girl since 2007 and been a spokesperson for Lancôme two years before that.
The collection has been created in conjunction with manufacturing firm Maesa with the aim of creating 'true luxury at mass' for the beauty world, says Maesa's president Scott Oshry.
It comes hot on the heels of the announcement that the Kardashian sisters are also launching their own line of make-up, Khroma Beauty, next year.