As the champagne flowed and the canapés made their way round the room, the judges – including hairstylist Adam Reed and nail artist Sophy Robson – and the teams behind some of the biggest names in beauty awaited the results. This year ELLE was celebrating the new and looking for the best launched of 2011. Beauty brands submitted products launched this year which were then rigorously tested by the ELLE team and our panel of esteemed judges with years of beauty industry experience between them.
Acting Editor Jenny Dickinson hosted the awards saying, ‘Our readers often ask us which are the best beauty products to spend their money on, these awards give them that information in no uncertain terms’.
With 66 winning products and 34 voted as runners-up and reader favourites, the beauty awards is your definitive guide to the best new products of 2011, the launches that became best sellers and are tipped to become future classics. The full list is fea