Move 1: Be active every day

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To the tune of Reel 2 Real’s rhythm-tastic 1990s hit, I Like To Move It: you’ve got to move it, move it! So move it! It's good for you.

What's more, if you’re a parent, you have a responsibility to get your children moving too.
You’re probably aware that in the UK we like to do an awful lot of sitting down and, unsurprisingly, it isn’t good for us. Cue a physical inactivity epidemic. As a nation we are 20% less active than we were in 1961.
Athlete Paula Radcliffe and chairman of the British Olympic Association, Lord Sebastian Coe, are among the famous faces pushing a new report that highlights the shocking stats around current physical inactivity – it costs the UK economy £20bn a year.
In response to the report (presented at Downing Street this week), a coalition of brands and associations – The British Heart Foundation, Nike and Barclays Premier League included – have joined forces to launch Move1, an online community where parents can find tips and advice on how to normalise exercise in a bid to tackle inactivity in young people.
The project’s ambitions are big and the solution requires changes in schools, workplaces, city infrastructures and at home. But at a grassroots level, everyone can make a difference. Making your family more active isn’t hard and it isn’t expensive. Walk more, play more AND run more…
By signing up to run We Own The Night with Team ELLE, you will automatically be supporting the cause. For every girl that signs up to the race, £4 will be donated to US Girls Starz to get London’s 8-12-year-olds moving. Lead by example and inspire a new generation of fit, energetic people. You know it makes sense.
Visit facebook.com/move1hour for more info on Move1
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