To the tune of Reel 2 Reals rhythm-tastic 1990s hit, I Like To Move It: youve got to move it, move it! So move it! It's good for you.
What's more, if youre a parent, you have a responsibility to get your children moving too.
Youre probably aware that in the UK we like to do an awful lot of sitting down and, unsurprisingly, it isnt good for us. Cue a physical inactivity epidemic. As a nation we are 20% less active than we were in 1961.
Athlete Paula Radcliffe
and chairman of the British Olympic Association, Lord Sebastian Coe, are among the famous faces pushing a new report that highlights the shocking stats around current physical inactivity it costs the UK economy £20bn a year.
In response to the report (presented at Downing Street this week), a coalition of brands and associations The British Heart Foundation, Nike
and Barclays Premier League included have joined forces to launch Move1
, an online community where parents can find tips and advice on how to normalise exercise in a bid to tackle inactivity in young people.
The projects ambitions are big and the solution requires changes in schools, workplaces, city infrastructures and at home. But at a grassroots level, everyone can make a difference. Making your family more active isnt hard and it isnt expensive. Walk more, play more AND run more
By signing up to run We Own The Night
with Team ELLE, you will automatically be supporting the cause. For every girl that signs up to the race, £4 will be donated to US Girls Starz
to get Londons 8-12-year-olds moving. Lead by example and inspire a new generation of fit, energetic people. You know it makes sense.
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