We heard rumblings about this Gucci beauty launch last year and now we've seen it (although not in the flesh yet - the line is not out in the US till late August, and we're still waiting on a UK launch date), we can justify the excitement.

No mere licensing deal here - for Gucci makeup a collaboration of the highest order was the only way. Creative Director Frida Giannini consulted with legend Pat McGrath to develop a range of 183 ultimate quality, design and luxury to bump a few of your current favourites off the priority list. We are particularly excited about the embossed lipsticks and chunky black mascara. Look at the tube, who cares what the inside is like? Actually we totally do, but in Pat we trust. 

We'll keep you posted on the UK launch developments. When we hear, you'll hear. Stay tuned...