Over the past 12 years GHD have raised 9 million pounds for breast cancer charities around the world through the sales of their limited edition electricals. This year they hope to get that already impressive figure up to 10 million, but they're not stopping there. They've also launched some of the most inspiring and properly useful how-to tutorials for women recovering from treatment and signed up some of the biggest names in the industry (including our very own Beauty Director, Sophie Beresiner) to help them.
This is not your average beauty campaign. These videos give women going through or recovering treatment a bee-line straight to experts for practical advice on everything from how to style a headscarf, to hacks to make your wig look more natural and how to define your brows and eyes after hair loss. Each video reinforcing the powerful tag line: 'You are not defined by your hair.'
Here's a teaser video of what you can expect.