We've seen everything from the beautiful to the conceptual backstage at New York's SS17 shows, but nothing has caught our (and Instagram's) attention quite like Marc Jacobs' beauty look. This should come as no surprise, given that Marc is known for pushing the boundaries with his beauty ideas and employs some of the best in the business – hairstylist Guido and makeup artist Francois Nars - to make these a reality.
Unlike most hair trials that happen a few nights prior to show time, Marc and Guido discussed the (ultimately opinion dividing - see closing paragraph ) idea of coloured dreadlocks three month's in advance, after Marc took inspiration from transgender director and producer, Lana Wachowski's multicoloured style.
Idea set, where does one find 12,500 hand-dyed dreadlocks at sort of late-ish notice? Guido did what we would all do in such scenarios – he Googled it. And in doing so, stumbled apon Florida-based Etsy seller, Jena Counts (@dreadsbyjena), who first started making dreadlocks just over a year ago. Naturally she agreed and got to work creating 300 unique shades to complement Marc's collection – from pastel lilac to daffodil yellow and grassy green.
Fast forward to the last day of New York Fashion Week and, with dye still under their finger nails, Jena and her two daughters helped Guido and his team perfect the final look, grouping complimentary colours; giving each model their own set of shades, that worked with the six different coloured glossy eye looks created by make-up artist Francois Nars.
What does Jena think of the fact models, including Kendall Jenner, Karlie Kloss, Jourdann Dunn, and Gigi and Bella Hadid, walked the catwalk wearing her creations? 'It's was so unexpected – it's been a surreal experience.'
With a hairstyle such as this, with original inspiration steeped in cultural history, there has subsequently been a wave of controversy sweeping social media - something the creative teams perhaps didn't fully anticipate as it has instigated a divisive discussion. What's your opinion?