Pinterest has spoken and apparently searches for 'natural hair' are soaring, as people gravitate more and more towards effortless styles for summer. This is welcome validation for our alarm snoozing habit.
So, low buns (up 150% this year), loose plaits (up 70%) and down 'dos with a too-cool-to-care finish (up 15%), are what we're all are searching for.
Sounds about right.
However, it does require some effort. While hairdryers need not apply in the making of au natural hair, texturisting sprays can.
To get that undone (but well done) finish, apply some Lee Stafford Air Dry Foam, £7.99, into damp hair and let it dry naturally for bouncy volume.
Then finish with a spritz of Hair by Sam McKnight Cool Girl, £25, a barely-there texturising spray that is basically Kate Moss in a can.
Hot mess hair never looked so good.