SOUND THE ALARM. Keeping Up With the Kardashians momager and matriarch Kris Jenner, whose classic black cut has been her signature look for years, has now changed the game by dyeing her hair platinum blonde.

Kim Kardashian West debuted Kris' new look on her Instagram, captioning the photo: 'Caption this....'

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While Instagram commenters had suggestions of their own, other possibilities could've been: 'Blonder and better than you,' 'Another Kardashian/Jenner Goes Blonde,' or a personal favourite, 'I'm sorry, the old Kris can't come to the phone right now. Why? 'Cause she's dead.'

Either way, Kris is killing it with this new lewk. Oh, and she accessorized with a red Birkin bag and a cocktail. Klassic.

From: ELLE US