Lourdes led the way at Tommy Hilfiger, with Alice + Olivia's fishtails swiftly following
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Lourdes at Tommy Hilfiger
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Lourdes captured everyone's attention as she made her way into the Tommy Hilfiger SS17 show in New York, kicking off the Fashion Week front row appearances with attitude.
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Her braids - a la Khloe Kardashian - were a focal point
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Gigi Hadid at Tommy Hilfiger's carnival
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Gigi Hadid then followed suit, sporting a high braid at Tommy Hilfiger's post-show carnival.
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Gigi Hadid
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Alice + Olivia
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Moving on to the Alice + Olivia presentation, where the high braid was replaced by loose, tousled fishtail braids - perfect for boho Summer dressing.
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Alice + Olivia
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Alice + Olivia
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Lounging languidly, the models demonstrated the style on a number of hair textures and colours.
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Alice + Olivia
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Devon Windsor at Alice + Olivia
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Proving that she's always got her finger on the pulse, ELLE model Devon Windsor made an appearance at the Alice + Olivia presentaiton with her own side fishtail.
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Chloe Moretz
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Chloe Moretz' fashion week wardrobe has been outstanding. She joined the braid brigade at the Cartier fifth ave party.