Ever since Cheryl Cole removed her hair extensions because of the uproar over her L'Oreal advert years ago (it wasn't her hair that had 'its mojo back'), it just doesn't seem cool to fake full hair with artificial hair.
Extensions and weaves have their place, of course, but if you really want volumised, thicker locks, full of natural body, you're going to have to put some work in.
Growing your hair long takes a lot of effort - luckily, we've produced a handy guide to growing your hair faster naturally - but if you then want to give it a bit of oomph too, you're going to need to use products that will do some of the hard work for you.
While there are some amazing root lifting, body boosting products out there, if you haven't properly prepped with a good volumising shampoo and conditioner, the results from styling just won't be as effective. Team ELLE has put a bathroom full of volumising shampoos and conditioners through its paces (we're a very picky bunch); here are the best…
1. Pantene Pro-V Foam Conditioner For Coloured Hair
We don't throw around the term 'game-changer' lightly, so trust us when we say this is an absolute godsend for fine, coloured hair. The innovation comes down to the foam formulation, which successfully manages to hydrate without weighing hair down. Big tick.
2. Kerastase BAIN VOLUMIFIQUE
Their product names might be confusing (erm, that'd be the French part) but Kerastase offer the gold standard of targeted hair products and this one, specially formulated for fine hair, is no exception. A proper, deep cleanse (great for fine hair that gets oily quickly) that doesn't leave ends feeling dry.
3. Aveda Pure Abundance Shampoo
If you like your products to be on the natural side, but still want them to deliver the goods, then this is well worth a whirl.
Use alone or pair with the conditioner on just your ends for a moisture boost.
4. Stemm High Amino Shampoo
A new brand making waves in the hair industry, Stemm, focuses its efforts on improving hair density by working on the scalp, for the promise of thicker-looking hair.
The whole range is worth a look in, but this shampoo – which gently cleanses without stripping natural oils – is an ELLE Beauty Cupboard favourite.
5. Kiehl's Rice and Wheat Volumising Shampoo
Added rice and wheat proteins in this lightweight shampoo are said to boost body, volume and softness after just one use. Smells pretty amazing too.
6. System Professional Volume Mask
Often those of us with hair on the finer side steer clear of masks for fear of impending greasy roots and flat lengths. Sound familiar?
This might change your mind.
Used weekly, it helps strengthen fibres making hair more resilient to any heat and colour you throw at it, whilst giving lengths a bit of body at the same time.
7. Bumble and Bumble Thickening Shampoo
Spend hours (not literally, but it feels like it) styling and curling your hair only for it to drop out moments later?
We feel your pain.
This gives hair enough guts (hairdresser term) to hold styles longer, whilst making it look instantly fuller.