If you wanna be in the Kardashian-Jenner gang there's no slouching. With Kendall having cornered the market on supermodelling, it's little sister Kylie's turn to pull her weight in the brand stakes - and she's come up trumps.
The youngest of the family (she recently turned 17) revealed via Instagram last night that she's branching out into haircare under her own name.
'Kylie Hair Kouture coming soon...sooo excited follow @bellamihair for more details!' ran the announcement, next to this black and white picture of Kyles with enviable-indeed hair.
Over on the Bellami Hair feed, meanwhile, she's pictured having been 'tempted by teal' (and, er, a couple of chesty male models) in another pictoral teaser.
Watch this space.