Gwyneth Paltrowand sleek hair are synonymous. So it makes perfect sense that she partners with her US hairstylist David Babaii to open a chain of Blowdry bars called Blo. The exciting part of this news is that a UK branch is now open in Market Place, Covet Garden.
@gwynethpaltrow 'We’ve landed in London. #blocoventgarden@bloheartstheUK @bloheartsyou @davidbabaii#gwynethdavidheartblo'
There are already somewhere near 30 Blos dotted around America, so in Blo we trust. Let us know if you visit, @ELLEBEAUTYTEAM, and maybe we'll see you there.
Book your blowdry here