We’ve lusted after her hair on countless occasions, both on and off the red carpet, so it’s no wonder that at-home colour experts Nice’N Easy have snapped up Christina Hendricks as their new Brand Ambassador.

‘It’s a product I’ve been using ever since I went red’, says Hendricks; ‘I love that the results are so natural looking... people never believe that I do my hair colour myself at home’. Yes, the fiery Mad Men star is actually a natural blonde.

To coincide with the announcement, Nice’N Easy have launched a social campagin called #ShiftAShade to encourage women to experiment with hair colour to find their most complementary hue.

What shade will you choose?