Of course the first thing we're all going to do is assume Idina is having an identity crisis and blurring the lines between real Menzel, and cartoon Menzel, or rather Elsa, whom she voices in the movie Frozen. Why else would anyone turn their trademark dark hair into the total opposite?
Well lets ask Kim Kardashian, who doesn't have a Frozen alter-ego, but also went ice blonde this month. Conincedence? An ice-blonde resurgence? (AW14 was the season of bleach, but for summer we were expecting a wave of Kenall-esque deep brunettes), or a simple case of real-life reflection boredom.
Her stylist, JT Franchuk confirmed, “We knew there would be comparisons to ‘Frozen' though it’s not the reason. Idina has been interested in trying a shade of blonde for a while. We started with a few highlights around her face earlier this week. She was loving it, so we took it further.”
I'm all for hair-overs, particularly in this case. I think it looks, ahem, cool. Either way, it's a definite thing now, so if you're tempted to reach for the home hair dye, here are some rules. (Don't do that by the way, ice blonde should only be attempted by a professional).
Change your makeup - your brows are now officially too dark to be emphasised further
Don't go for pink tones. Blusher should now become bronzer, lipstick should be nude or red
Don't comb when wet. Bleached hair is fragile, and at its weakest when wet. You'll need detangling consditioner to be able to run a brush through once dry.
Use a mask everytime you wash, and invest in a violet toned shampoo and conditioner, like John Frieda Sheer Blonde.