We all know that colouring your hair causes it to become dry and frizzy and generally just the worst. But now there's an in-salon treatment that can totally fix this.
It's called Olaplex.
So What Is Olaplex?
Formulated by a team of California-based US Scientists, Olaplex maintains the health of your hair, even after it's been highly processed. We're talking the key to nailing that Chloe Moretz bleached bob without making your hair fall out. YAS.
Hairstylist to every blogger ever (Zoella and Tanya Burr included) Samantha Cusick explains:
'Olaplex is the miracle revolution the hair industry has been waiting for. A single ingredient chemistry that not only stops chemical damage happening to hair but actually repairs it!'
How Does Olaplex Work?
'Olaplex is like nothing else out there, it's a whole new molecule that works inside the hair strengthening and repairing the structure that has been compromised.
It seeks out any broken disulphate bonds and links them back together making your hair feel fuller, thicker, stronger and healthier.'
When Would Olaplex Be Used In a Salon?
According to Samantha Cusick, kind of all the time: 'We recommend Olaplex to all our clients in the salon. It is especially important to use Olaplex in all colour services.
'In darker and vibrant hair colours it helps to massively reduce fade and maintains your hair's integrity.
'In lightening services, from balayage to full head bleaches, we are religious with Olaplex. We want all our clients to have beautiful healthy hair they can maintain at home and Olaplex allows just that.'
In lamens terms? Because Olaplex gives the hair such strength, you're able to colour it more often and go lighter and brighter without the fear of it snapping off.
How Do You Use Olaplex At Home?
'In cases of severely damaged hair I would recommend a series of stand alone Olaplex treatments teamed with at home application of Olaplex No.3 until the hair is in good enough condition to colour.
'Apply Olaplex No3 to damp hair (it's a pre shampoo treatment) and gently brush through with a tangle teezer. Bleached hair is suuuper fragile when it's wet so be careful.
'For best results sleep with Olaplex No3 in your hair and wash out in the morning with a moisture rich sulphate free shampoo and conditioner. You'll feel a difference instantly! Do it once a week to keep your hair health on point.'
What Are The Benefits Of Olaplex?
- Colour-treated hair is kept in optimum condition - it feels fuller, healthier and glossier.
- It works on virgin hair as well. Undo heat and sun damage with a stand alone treatment and at home applications.